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Overdrive Interactive Wins New England Direct Marketing Association (NEDMA) 2007 Awards for Creative Excellence

posted by Laura Ragno @ Monday, April 30, 2007 - 3:34 PM
Overdrive Interactive, a Boston-based full service search engine marketing and online media agency specializing in lead generation, brand building and customer acquisition, announced today that they received three New England Direct Marketing Association (NEDMA) 2007 Awards for Creative Excellence.

The following submissions were honored in various categories:
•Symmetricom Next Generation Timing and Synchronization products won Gold in the electronic category for other interactive campaigns
•LoJack Online Media banner won Bronze in the electronic category for consumer online banners
•True Advantage Clutter Buster won Bronze in the direct mail category for B-to-B lead generation

“We are delighted to be recognized with several prestigious NEDMA Awards. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services.

The NEDMA Awards is a results-oriented competition based on excellence of the marketing solution, recognizing creative and strategic achievements. The awards honor direct marketing excellence in categories that include print, direct mail, broadcast, catalog, electronic, other media, technique, integrated media and direct mail on a shoestring. The winners of the 26th Annual NEDMA Awards for Creative Excellence were announced before a crowd of over 500 at a ceremony last month in Boston, Massachusetts. For more information, visit: http://www.nedma.com.

About Overdrive Interactive
Boston-based Overdrive Interactive (http://www.OverdriveInteractive.com) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies.

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Overdrive Wins at 2007 NEDMA Awards

posted by Laura Ragno @ - 3:09 PM
Members of the Overdrive team attended the 2007 New England Direct Marketing (NEDMA) Awards. We came home with 3 plaques in the 3 categories we had submitted entries for!
  • Gold: Electronic - Other Interactive/B-to-B Category: Symmetricom Next Generation Timing & Synchronization Products
  • Bronze: Electronic - Banner Ads (Consumer): LoJack Online Media
  • Bronze: Direct Mail - B-to-B Mail (Lead Generation): TrueAdvantage - True Leads ClutterBuster
The NEDMA Awards is a results-oriented competition based on excellence of the marketing solution, recognizing creative and strategic achievements. The awards honor direct marketing excellence in categories that include print ads, direct mail, broadcast, catalog, electronic, other media, technique, integrated media campaign and direct mail on a shoestring. For more information, visit: http://www.nedma.com/

Harry and Laura with their hands on the prize!
Meghan and Ty enjoying the atmosphere Group shot! Bill, Harry and Naomi Bill doing his 'victory face'

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The Grim Reaper Visits Harry!

posted by Laura Ragno @ Thursday, April 19, 2007 - 5:28 PM
Harry turned the big 4-0 this year so we phoned a special friend to make a visit to the office...good thing he's got a great sense of humor!

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Where Are You Spending Your Clients' Money?

posted by Harry Gold @ Tuesday, April 17, 2007 - 10:10 AM
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I had the distinct pleasure of participating on a panel at Search Engine Strategies this week. The topic was "Where Are You Spending Your Clients' Money?" What really stood out was just how parallel the points of view were for all five panelists, representing agency media buyers from shops both large and small.

Panelists were charged with coming up with presentations about what's working and where they'll recommend their clients spend their media budgets. In the nick of time, I was blessed when William Blair and Company's "Interactive Marketing Survey" fell in my lap. I used it as the statistical portion of my presentation, then compared our spending plans with report findings.

Read more at http://www.clickz.com/showPage.html?page=3625582

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Capitalize on the View

posted by Harry Gold @ Tuesday, April 3, 2007 - 10:14 AM
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The concept of view-based clicks and conversions has been around a long time. We online media planners and buyers love the view-based conversion -- it makes us look like heroes. Clients eat it up because they love the boost it gives campaign metrics, and publishers love it because they can use it to create better retention rates for advertisers. Overall, it lends incredible weight to the whole online advertising space and has been a significant force in furthering of our common cause: growing the percentage of the ad budget that online gets. Used correctly, view-based metrics are a win for agencies, clients, and publishers.

Read more at http://www.clickz.com/showPage.html?page=3625449

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