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Pros and Cons of Ad Exchanges

posted by Harry Gold @ Tuesday, July 24, 2007 - 12:48 PM
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An ad exchange is a marketplace in which publishers and advertisers can participate in an auction-based system for buying and selling online display advertising from a large group of participating sites. Publishers place their unsold inventory on the exchange, and buyers place bids to purchase the leftover inventory through an easy-to-use interface (kind of like paid search).
This auction system creates a competitive environment in which each bidder has equal access to the media, so relationships and budget sizes typically have no bearing. Ad exchanges are generally open to all ad agencies, advertisers, publishers, and ad networks. (Although publishers do have the right to reject ads they don't want to run on their sites.)

Read more at http://www.clickz.com/showPage.html?page=3626493

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LRN Chooses Boston Firm Overdrive Interactive as Search Engine Marketing Partner

posted by Laura Ragno @ Monday, July 16, 2007 - 11:48 AM
Overdrive Interactive, a Boston-based full service search engine marketing and online media buying agency specializing in lead generation, brand building and customer acquisition, today announced that it had been selected by LRN, the global leader in governance, ethics and compliance management, to develop a search engine marketing strategy to increase awareness of their full range of education, applications and services. Overdrive Interactive will be LRN’s agency of record for both natural search engine optimization and paid search programs. Headquartered in Los Angeles, LRN’s singular mission is to inspire principled performance in business through a comprehensive service offering of assessment, training, and consulting services.

LRN provides everyone in an enterprise with the knowledge, tools and solutions they need to make better decisions take better actions and work according to higher standards of business conduct. Their offerings mitigate the risk of costly ethical lapses and compliance failures, while building trust and earning the company a reputation for lawful and ethical conduct.

“Clearly, Business Ethics training is an incredibly important element in maintaining a healthy and transparent economic environment,” said Harrry Gold, Founder and CEO of Overdrive Interactive. “The search engines play a critical role in helping organizations connect with leaders in this space like LRN.”

Overdrive Interactive will manage natural search engine optimization and paid search programs for LRN. This combination of strategic search engine marketing strategies will assist LRN in acquiring leads, broadening its reach and improving its search presence against the business's target keywords.

About Overdrive Interactive
Boston-based Overdrive Interactive (http://www.overdriveinteractive.com/) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies.

About LRN
LRN provides governance, ethics and compliance management solutions that inspire, reinforce and set higher standards for ethically aware, responsible conduct in organizations throughout the world. The company works with leading companies throughout the world, including The Dow Chemical Company, DuPont, Johnson & Johnson, Pfizer, Proctor & Gamble and Raytheon. Our Governance and Ethics Management System(TM) (GEMS(TM)) offers global corporations an integrated solution for corporate governance, risk, ethics and compliance management. GEMS(TM) includes our flagship Legal Compliance and Ethics Center(TM) (LCEC(R)), a web-based education solution. LCEC(R) offers more than 200 courses, covering more than 3,600 topics, and has helped millions of employees around the world act more responsibly, work more productively and become better informed about the laws and values that govern their day-to-day decision making. Our decade long record in Expert Legal Research and Analysis delivers unparalleled legal research at significant cost savings to leading legal departments around the world. More information is available at http://www.lrn.com/.

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The Pros and Cons of the Google Network

posted by Harry Gold @ Tuesday, July 10, 2007 - 11:45 AM
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Google is headed full steam into display advertising with its Google Network. The search engine is offering a full array of online media products, including regular GIF and Flash banners (image ads in the AdSense network), streaming video ads, and rich media ads (Google Gadgets, currently in beta). Through its AdSense network, Google has basically created a huge network of sites. Now its reps are actively selling CPM (define) based banner and video ad packages to clients and agencies alike. These are also available to self-serve clients, of course.

Read more at http://www.clickz.com/showPage.html?page=3626369

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