<%@ Language=VBScript %> <% BaseURL="http://www.ovrdrv.com" Path=Trim(lcase(Request.ServerVariables("Path_Info"))) nP=InStrRev(Path, "/") if nP > 0 then Page = lcase(mid(Path, nP + 1)) section="" end if %> Overdrive Online Marketing Blog: September 2007<% if inStr(Path,"/labels") > 0 then %>: <%=Page%><%end if%>

Overdrive Services

Archives

  

Overdrive Interactive Receives 2007 WebAward for Symmetricom Web Site

posted by Laura Ragno @ Thursday, September 27, 2007 - 8:55 AM
Overdrive Interactive, a Boston-based full service online marketing agency specializing in lead generation, brand building and customer acquisition as well as website development, announced that the web site the firm designed and developed, http://ngn.symmetricom.com/, has been awarded a 2007 WebAward in the B2B Standard of Excellence and Telecommunication Standard of Excellence categories.

Founded by the Web Marketing Association (WMA) in 1997, the WebAwards name the best web site in 96 industry categories. Nominations come from interactive agencies and web site marketing departments in more than 33 countries. The standards-defining competition sets industry benchmarks for the best web sites based on design, interactivity, technology, content, innovation, copywriting and ease of use to target audiences.

“We are delighted to be recognized with several prestigious NEDMA Awards. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services.

A corporate site, http://ngn.symmetricom.com/, is focused on Symmetricom’s timing and synchronization solutions that play a critical role in next generation networks for the support of legacy services as well as for emerging services. Symmetricom products are essential for quality assurance, network performance, service availability and seamless interoperability across the universe of network elements, service infrastructure and customer premise equipment. The site Overdrive built presents Symmetricom’s full suite of next generation synchronization and timing products designed to maximize network performance.

“The goal of the WebAwards is to provide a forum to recognize the people and organizations responsible for developing some of the most effective web sites on the Internet today,” said William Rice, president of the WMA. “We congratulate Overdrive Interactive for outstanding achievement in web site design and development.”

For more information on Overdrive’s website development services, click here.

About Overdrive Interactive
Boston-based Overdrive Interactive (http://www.OverdriveInteractive.com) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies.

Labels: ,

 

The Rise of Online Video Ads

posted by Harry Gold @ Tuesday, September 18, 2007 - 11:51 AM
0 comments. Click here to post comments.

A while back, I examined an interesting Chicago Interactive Marketing Association (CIMA)/William Blair study showing that rich media growth had outstripped search for the first time and that much of the growth was driven by traditional big-brand advertisers, such as those in auto and finance.

Why is rich media drawing big brands and big dollars at such an accelerated rate? Broadband penetration and video. Video is central to rich media, and more people are consuming a major portion of video-based media online. We love hitting that "play" button! EMarketer projects U.S spending on online video advertising will rise to $4.3 billion in 2011, from $410 million last year.

Read more at http://www.clickz.com/showPage.html?page=3627030

Labels: , ,

 

Overdrive Puts Its Picnic in High Gear with Killer Game of Kickball

posted by Melanie DAcchioli @ Saturday, September 15, 2007 - 5:00 PM
0 comments. Click here to post comments.

Overdrive had its first annual picnic. The weather was awesome, the food was great and we all had a lot of fun!

Dan lounging

Bill with the bucket!

Greg makes a cameo appearance with Drew

Team M&M

Should we play dodge ball?

Where's the food?Men at grill – meat and fire.
Drew makes the pitch with the big blue ball!

Meryl gets ready to kick a home run!
Harry rounds third and heads for home!
A deep bench

Labels:

 

Performance Media Planning and Buying, Part 2: Paying for Leads and Actions

posted by Harry Gold @ Tuesday, September 4, 2007 - 12:03 PM
0 comments. Click here to post comments.

The first part of this column covers the opportunity represented by performance-based buying: how it's different from affiliate channels, how to think about leads and actions from a qualitative standpoint, what data hygiene methods and technologies the properties you deal with should be using, and musts to avoid, such as properties using malware, spyware, and spam. The discussion continues with how you should think about launching a performance-based campaign.

Read more at http://www.clickz.com/showPage.html?page=3626783

Labels: ,

Blog Search

 

RSS Feeds

 Atom
 RSS

Subscribe to Overdrive eMarketing Blog by Email





Delivered by FeedBurner

Categories

<% '-- add your label directory here labelDir = "m:\web\users\V029U45EBY\html\ovrdrv\blog\labels\" '-- Check for Directory Set FSO = Server.CreateObject("Scripting.FileSystemObject") If FSO.FolderExists(labelDir) Then Response.Write "
    " Set labelFolder = FSO.GetFolder(labelDir) Set labelBlogs = labelFolder.Files For each label in labelBlogs Set labelFile = FSO.GetFile(label) Set labelStream = labelFile.OpenAsTextStream (1, -2) iLabelCount = -1 '-- Read the file line by line Do While Not labelStream.AtEndOfStream Line = labelStream.readline LineCount = Sgn(InStr(Line,"blogger-labels")) iLabelCount = iLabelCount + LineCount Loop Response.Write "
  • " + Replace(labelFile.Name,".asp","") & " (" + CSTR(iLabelCount) & ")
    • " Set labelStream = nothing Set labelFile = nothing Next Response.Write "
" Else Response.Write "

No labels in folder: " & labelDir & "

" End If Set FSO = nothing %>
Blog Home  |  Social Media Map  |  Schedule a Seminar  |  eMarketing Blog  |  Contact Bloggers  |  © 2002-<%=Year(Date)%> Overdrive. All Rights Reserved.