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Overdrive Holiday Party 2007

posted by Melanie DAcchioli @ Thursday, December 20, 2007 - 3:07 PM
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Overdrive had its annual holiday party at Z Square in Cambridge. It may have been blizzarding outside but that didn't keep anyone from having a good time!

This may be the last year we all fit at one table!

Harry with some of the ladies of Overdrive
Ty and Harry presenting Overdrive employee awards

Bill accepting his "Never Ending Story" award

Ra opening her Yankee Swap gift!
Meryl and Jonah sporting their new Overdrive fleeces

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Playing the Game, Part 1

posted by Harry Gold @ Tuesday, December 11, 2007 - 12:21 PM
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The definitions of online and digital marketing are broadening, blurring the lines between online, in-game, and in-content advertising. Content digitally delivered and consumed through many different vehicles brings together video, gaming, and ads through a range of platforms, from desktops to set-tops and game consoles.

Digital ads are the common thread that weaves multichannel platforms into an experiential marketing program. The program can break through ad clutter, creating powerful touch points with consumers and reaching them in unexpected, engaging ways. One way to leverage consumers' engagement with digital media is through in-game advertising.

Read more at http://www.clickz.com/showPage.html?page=3627821

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Las Vegas Motor Speedway Chooses Boston Firm Overdrive Interactive as Online Media Partner

posted by Harry Gold @ Saturday, December 1, 2007 - 5:54 PM
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Overdrive Interactive, a Boston-based full service search engine marketing and online media buying agency specializing in lead generation, brand building and customer acquisition, today announced that it had been selected by the Las Vegas Motor Speedway, the “Racing Capital of the West” according to Sports Illustrated, as its online media partner to promote the NASCAR Sprint Cup Weekend. LVMS contains more than a dozen different racing venues and hosts many big events, including Sprint Cup Weekend. Overdrive was retained to help LVMS open and widen its online marketing and ticket sales channels.

Situated right in Las Vegas, the Speedway epitomizes the fun and excitement of the city that never sleeps. Featuring a 1.5-mile Superspeedway, The Bullring, a dirt track, go-carts, a state-of-the-art dragway and more, LVMS is constantly abuzz with activity.

LVMS assembles one of the strongest groups of NASCAR headliners under one marquee, including Jeff Gordon, Tony Stewart, Kurt Busch, Rusty Wallace, Dale Earnhardt Jr. and more. This group now invades Vegas every year to raise entertainment to a new level for spectators.

With Overdrive’s solid strategic and creative expertise added to its marketing arsenal, LVMS will certainly be able to increase ticket sales and awareness for the Speedway and hopefully get a second NASCAR race added to its roster of events!

About Overdrive Interactive
Boston-based Overdrive Interactive (http://www.overdriveinteractive.com/) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies.

About Las Vegas Motor Speedway
Las Vegas Motor Speedway (LVMS) is owned and operated by Speedway Motorsports, Inc., a leading marketer and promoter of motorsports entertainment in the United States. In addition to Las Vegas Motor Speedway, SMI owns and operates the following premiere facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Lowe's Motor Speedway at Charlotte, Infineon Raceway in Sonoma, Calif., New Hampshire Motor Speedway in Loudon, N.H. and Texas Motor Speedway. SMI also provides event souvenir merchandising services through its SMI Properties subsidiary, and manufactures and distributes smaller-scale, modified racing cars through its 600 Racing subsidiary. For more information, please visit http://www.lvms.com/.

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