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Paying Less for More BuzzMiller High Life is approaching the Super Bowl in a unique way this year. Instead of committing $3 million for a 30-second spot, the beer company will be airing a one-second ad, known as a “blink,” for a fraction of the price. The commercial will feature actor Windell Middlebrooks who has been the spokesperson for the Miller High Life commercials since 2007. To generate buzz about the ad, Miller High Life launched a website, http://www.1secondad.com/, where people can view the full 30-second commercial and a series of one-second ads. The site also features list of items that you could also get for $3 million, besides a 30-second Super Bowl ad. Items include 230 tons of smokehouse bacon, 79,000 porterhouse steaks and 15,000 sky dive jumps. "Miller High Life is all about high quality and great value, so it wouldn’t make sense for this brand to pay $3 million for a 30-second ad. Just like our consumers, High Life strives to make smart choices. One second should be plenty of time to remind viewers that Miller High Life is common sense in a bottle,” Kevin Oglesby, Senior Brand Manager at Miller High Life. Even though Miller High Life will be the only advertiser with the one-second spot, other advertisers share Mr. Oglesby sentiment. In years past, companies have aired ads that asked consumers to buy products at regular prices. This year however, advertisers will appeal to consumer’s wallets and funnybone. For example, wallet-friendly restaurant, Denny’s, will feature gangsters sitting around a booth having a serious conservation when a Denny’s waitress walks up starts spraying whip cream in smiley faces on their pancakes. Whether an advertiser will be airing a one-second ad or a 30-second ad, the Super Bowl is one televised event where viewers actually watch the commercials. There has been so much buzz around this year's ads, I'm more excited about the commercials than the game. Not only that, I'm interested to see what other people at my Super Bowl party will say about the one-second ad (if they even see it). Labels: Advertising, Social Media, Strategy, Video Overdrive Interactive CEO to Lead Social Media Marketing Webcast for the In-House Agency ForumHarry Gold, online marketing expert and founder/CEO of Overdrive Interactive, will lead an In-House Agency Forum (IHAF) webcast entitled “Social Media is About Socializing!” on February 12 at 1:00 p.m. EST.
“A lot of marketers forget that Social Media Marketing is about socializing, not just advertising,” said Gold. “Companies must be willing to make lasting connections with consumers, join in their conversations, listen to what they have to say, and maintain those relationships. To be effective, a Social Media Marketing program must involve a genuine exchange between brand and consumer, as well as the methodology and technology to measure and interpret that exchange.” Labels: Events, Overdrive News, Social Media, Social Media Marketing Don’t Know Your Twitter From Your Widget? Overdrive Interactive CEO Helps Businesses Dive Into Social MediaFor businesses, decoding the social media landscape is no longer a maybe, it’s a must. The only problem is the lightening speed at which social media is developing can intimidate most marketers. So the head of a national award-winning interactive agency has set up an educational webinar aimed at demystifying social media. Working off his popular lecture series, “Social Media Is About Socializing”, Harry Gold, CEO of Overdrive Interactive, initially developed the webinar to share with professional colleagues of Overdrive’s clients, which have included GMAC Insurance, Cognos, Harley-Davidson and Hasbro, among others. The topical subject has generated considerable interest among those new to the social media platform; in the last two months alone, Gold has conducted the webinar four times for more than 2000 combined registrants. “We’re in an era where even President Obama communicated via Tweets and Facebook posts during his election campaign and the good news it is well within the power of the average businessperson to reach out to consumers in the same way,” said Gold. “The message? Get out there and dive in - if you just dip your toe in the water you will never get wet.” During the hour-long webinar, Gold tackles the most noteworthy trends in social media—particularly YouTube, Blogs, Facebook, and Twitter. He encourages new users to begin the same way any person would - by building an account, then post relevant news or information on your page or profile and, ultimately, amass friends, fans and followers. “YouTube, Twitter and Facebook are exceptionally important social networking tools for today’s businesses,” says Gold. “The secret is to recognize the difference between using the social media platform for work and for play. Businesses need to post quality content that helps inform their audience in a meaningful way—do this and you will make real and lasting brand connections with prospects and customers that generate ROI.” Upcoming free webinars will be broadcast on Thursday, January 29 and Wednesday, February 4 at 2:00 p.m. EST. Details and registration information can be found at http://www.ovrdrv.com/social-webinar/. ABOUT OVERDRIVE INTERACTIVE Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.overdriveinteractive.com/. ABOUT HARRY GOLD Harry Gold is the architect and conductor behind Overdrive’s ROI-driven programs, and is a frequent lecturer on search engine marketing, paid search management, social media marketing and online media for The American Marketing Association, The New England Direct Marketing Association, The Ad Club, UMass Boston, Harvard University and Boston University. He is also a recognized subject matter expert and columnist for ClickZ. Gold started his online career in 1995 when he founded Interactive Promotions and has been at the forefront in developing successful online programs for various agencies and Fortune 500 companies ever since. He is now founder and CEO of Overdrive Interactive, the award-winning online marketing agency behind highly successful search engine marketing, online media and social media campaigns for clients as diverse as Harley-Davidson, John Hancock, The Princeton Review, LoJack and Dow Jones. Labels: Events, Overdrive News, Social Media, Social Media Marketing Socializing Your Banners With ChicletsWe all know the lines between social media and online media are blurring. One noticeable way social media marketing is creeping into traditional online display is by incorporating sharing, bookmarking, and syndication chiclets into banners. Do you know what chiclets are? They are those little Digg, Facebook, Delicious, and Twitter buttons you see nestled around blog posts and articles or consolidated in aggregators like ShareThis. The definition according to Word Spy is "a small image that links to a syndication file for a web site, particularly a blog." Read more... Labels: ClickZ, Online Media, Social Media Friends or Burgers? You love Facebook. You love your friends. You love burgers. But what if Burger King offers you a free Whopper if you delete 10 friends from your Facebook network? That's what Burger King - fast invading the viral world of online, first with their Whopper Virgins campaign and now this - is now promoting: The Whopper Sacrifice. "You like your friends, but you love the WHOPPER. What would you do for a free whopper? Now is the time to put your fair-weather web friendships to the test. Install WHOPPER Sacrifice on your Facebook profile, and we'll reward you with a free flame-broiled WHOPPER when you sacrifice 10 of your friends." - quoted from the website Yes, you read that right. Install the app on Facebook, delete 10 of your friends, and get a free burger. I think this is a cheeky, conversation-provoking social media campaign by Burger King. Not only does it address the awkward Facebook phenomenon of having "friends" who are not really your friends (you can use the whopper as an excuse to sacrifice them!), it also embeds the Whopper brand into the consumer's daily life in a funny way (or offensive, depending on how you look at it. Imagine how you would feel if you got deleted for a burger...) The "sacrifices" also show up on your News Feed: "Bianca sacrificed Shane Kelly for a free Whopper." (Peace, Shane!) You can also become a Fan of the Sacrfice Page. So in the end, Burger King actually promotes socializing with this campaign. And no doubt, it's gaining a lot of publicity and use already. But the real question is - how will this affect the brand in the long run? Think about it, and while you're at it, decide if your love for your friends is bigger than your love for the Whopper - if not, have fun doing the sacrifices! You can download the app from Facebook or from the Whopper Sacrifice website. UPDATE: Burger King has decided to "sacrifice" this Whopper Application. According to an article on AdAge, the app was apparently violating some of Facebook's standards/user expectations, as it "was essentially singling out users for ridicule." Now if you go to the Facebook page there is note that says "Facebook has disabled Whopper sacrifice after your love for the Whopper sandwich proved to stronger than 233,906 friendships." In my opinion, the good news for Burger King is that this creates even more controversy/publicity. The bad news is that more than 200,000 friends have been dropped for one-tenth of a burger... What do you think?? Labels: Advertising, Facebook, Industry Free Educational Webinar: Social Media Is About Socializing!Facebook, MySpace, Twitter, Blogs – what is it all about? Learn how leading organizations and companies you know are using social media to make genuine and lasting connections with their target audiences. Presented in Partnership between The Marketing Group and Overdrive Interactive
The presentation will include real case studies from top companies who use Blogs, Facebook, MySpace, Twitter and YouTube to weave their content and messages into the web and make lasting connection with consumers. To register, click here and choose your webinar time. The webinar will be held on:
This is an opportunitity that no online marketer should miss so register today! Labels: Events, Social Media, Social Media Marketing Online Media Stats That Make Me Feel Great About '09!When driving to work just after Christmas, I was listening to an interview with an e-commerce company CEO who said something that made me laugh. She said, "In 09, flat is the new up." If you did the same in final three months of 2008 as you did during the same period in 2007, she said you were ok. Well, I say, let's not be content with flat just yet. Let's raise our cups to a new year that will defy expectations! With all the doom and gloom projected, it still does seem that budgets are still migrating online. Unlike the last burst bubble, this burst is aimed squarely at everything but online marketing. Wow, does that feel good. (I guess all that "pain in the you know what" measurement stuff we online marketers push all the time is paying off.) It also could be that our budgets are often still a pretty small percentage of overall budgets in the grand scheme of things and we have a long way to go. From where I sit, the outlook for '09 still looks pretty good and in some cases, better than '09. So I am not ready to be content with "flat" just yet. If you find yourself not feeling quite as chipper and enthusiastic about the future of online as I am, here are some stats that may help you get to the other side of this recession, depression, downturn -- whatever you want to call it. Labels: ClickZ, Industry, Online Media EMC Launches Content Management WidgetToday, EMC launched a social media widget and ad unit that will allow users in the field of enterprise content management to keep up to date with the rapidly moving industry. The widget provides a video, as well as links to the most recent whitepapers in the field of ECM. In addition, the widget displays a feed of the latest news, upcoming events, podcasts, and webinars in the field. The "grab it" functionality built into the widget allows for simple distribution of the widget throughout the social media grid on social sites like Facebook and MySpace, or even blog platforms like Blogger and WordPress. Users can even add the widget to their iGoogle homepage, or as a Windows Vista sidebar gadget. Try it out- the widget below is fully functional and can be added to the platform of your choice by clicking the "grab it" button in the top right corner of the widget below. Labels: Advertising, Facebook, Google, Online Media, RSS, Social Media, Social Media Marketing, web 2.0 |
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