 |
|
Archives
|
How secure are your Facebook photos? Everyone has seen those annoying little pop-up ads for "Hot Singles Want to Meet You Now" that are part of the endless clutter of Internet advertising. Now imagine the smiling image used to promote the service is of your wife. That's what happened to Cheryl Smith's husband recently. But don't worry - Ms. Smith hadn't actually gone looking for a little extra-marital excitement - she'd just fallen victim to the latest bit of Facebook-related privacy mischief. It seems that a third party advertiser was creating ads for Facebook and they grabbed Ms. Smith's profile photo for use in their ad. (For those of you who just raced to change your privacy settings on Facebook, don't bother. This type of third party use of Facebook assets apparently isn't covered by any user-controlled setting.) Facebook has had some privacy upheavals in the past. In 2007, the company started tracking purchases made by their users and sharing this data with other Facebook users. After a brief, but well-publicized, protest by Facebook users the company discontinued this practice. The good news here is that Facebook contacted the advertiser and Ms. Smith's image was pulled from the ad. According to their spokesman, Barry Schnitt: "The ads that spooked people were from rogue networks that have been dealt with. The ads were removed, some ad networks were banned from Facebook, and developers were warned." The bad news is that there is no way to guarantee that something like this won't happen again. Link to the original article: http://redtape.msnbc.com/2009/07/hey-peter-the-ad-said-hot-singles-are-waiting-for-you-he-might-have-dismissed-the-advertisement-which-appeared-on-his-fa.html When You Care Enough to e-Send the Very BestEven in a world of twitter, email, text messages and instant messages, nothing beats receiving a greeting card in the mail; as in your mailbox on the side of the road. I admit that I love sending and receiving cards. Greeting cards conjure up emotion, not only in the pre-printed message, but in the handwritten message from the sender. I admit that I even have a Crown Rewards membership card where you earn a point for every paper card purchase towards free greeting cards. However paper cards lack spontaneity. Paper cards are planned, deliberate, and don’t capture spur-of-the-moment emotions. Hallmark is looking to capture those everyday emotions through the recently launched Hallmark Mobile Greetings, a mobile application that allows users to send e-cards, with the Hallmark look and feel for a 99-cent fee. The Mobile Greetings are not intended to replace the paper cards, but rather capture everyday emotions that go beyond traditional text messaging. Senders can choose from over 500 greetings in a variety of categories such as Just for Fun, Birthday and Thinking of You, and personalize their message.  Diedra Mize, a representative for Hallmark, was quoted in a recent Media Post article, “Hallmark Greeting Cards Go Mobile,” “We consider ourselves a communications company and we’re going to be wherever people are doing that. It’s an evolution of where we’ve been and where we’re going. You can do Mobile Greetings whenever and wherever. We consider it another way for people to communicate.” I wonder if Hallmark will have a Crown Rewards membership for their mobile cards someday. For more information about The Hallmark Mobile Greetings, please visit http://www.mobile.hallmark.com/. 25 Ways to Make Friends, Fans, and FollowersSo your client or company has set up its social profiles and channels. The big question now is how to build up large communities of friends, fans, and followers. I did a little survey in our office and got a lot of great suggestions -- here are 25 of them. Of course there are more, but this checklist is a good start. Place a personal ad. Use online media (display banners, Flash ads, widget/gadget ads, etc.) to drive traffic to your social media channels. Facebook pages can make great landing pages. They also let you present very high-value brand interactions that spark viral distribution through existing social technologies. Start with people who know your company. Add Facebook or Twitter addresses to the bottom of your company's e-mail signature. Pepper your site. Add calls to action to your site inviting people to become your company's friend, fan, or follower. Put the icons and links on the bottom of every page and in your "contact us" section. Create a social hub. Make sure your site has a social hub page in the "about us" section that includes calls to action to friend, fan, or follow you and links to your profiles and channels. Weave your social Web. Make sure your company's Facebook page has links to your Twitter page. Also, periodically tweet the benefits of becoming a fan of your Facebook page. Read more... Labels: ClickZ, Facebook, Social Media, Twitter New Facebook Ad FeaturesFacebook continues to improve its ad platform! Over the last few months, Facebook has added new features for Facebook Ads, such as the options for inline fanning and RSVP right within the ad units (which makes the Facebook ASU's more socially enabled) and ability to target users by languages spoken (in addition to the existing targeting options). Last week, Facebook announced recent adjustments in the Ad Manager, which basically now lets advertisers edit and revise existing ads, as well as specify date ranges (and viewing format) when viewing reports. And yesterday, Facebook announced more targeting filters: connections, location, and birthday. Targeting by connections lets the advertisers target fans, members of your group, users who have RSVP’d to your Events, and users who have authorized your Application/s. This makes it easier to target users who have already expressed interest in your brand/company and strengthen your relationship with them by continuing conversations, sending alerts and promos, and increasing engagement. This new feature also lets advertisers targets users who are not yet connected. This is especially useful for increasing the number of Fans and page views, since impressions will only be shown to new/potential members of your community.  (Improved) targeting by location simply means that advertisers can now target the same Facebook ad to multiple countries. This is a good tool for agencies like us who manage international campaigns, if we are running the same ad but for different countries.  Targeting by birthday is a great opportunity for advertisers who offer special birthday promotions. This can also be coupled with targeting by Age to be even more specific.  It's great to see that Facebook is listening to advertiser feedback and is actively trying to continuously improve its advertising interface and reporting tools. Today, Facebook is connecting 250 Million people and it continues to try and make the site more meaningful for all its users (and advertisers!). Just a year ago, I remember advertising on Facebook and being so frustrated with the lack of options. It has definitely come a long way since then! I admire Facebook's efforts to give its users more opportunities to engage and experience a seamless, connected, social experience. I'm looking forward to even more developments to come. Labels: Facebook, Industry, Online Media, POV, Social Media Chase Corporate Challenge 2009Taking part in the Chase Corporate Challenge is an annual tradition here at Overdrive Interactive. This year's Boston race was held on June 25th, 2009 at the Boston Common and consisted of team members: Ty Velde, Bianca Garcia, Shane Kelly, Barb Wojslawowicz, Kitty Wong, and Laura Vecchio. Some of our marathon runners were missing, but the team pulled through with times ranging from 21 minutes to no later than 35 minutes! Before we left for the race, the girls stopped for a picture outside the new office.   After the race, the entire team met up at Solas on Bolyston Street to celebrate!  Even after 3.5 miles, we were still feeling pretty strong!!  Not only did we have an Overdrive team running in the race, we had a cheer leading team as well!  Thanks to everyone at Overdrive who participated or supported the team... we are looking forward to next year! Labels: Campus Life, Chase Corporate Challenge Research Tips for Landing a First Online Media JobRecently I had a job candidate come in for an entry-level position, and she was very interested in working in the online media planning and buying department. She was clearly a very bright candidate who was fresh out of school, but unfortunately she wasn't conversant in the standard terms and technologies associated with the trade. Now, we don't expect entry-level people to come in knowing everything. But candidates have come in who know the fundamentals of online media and marketing, either through school or independent research, and can at carry on a conversation about it. I gave the candidate a list of things to research on her own and invited her to contact us once she had become more familiar with the field. I realized this is a great list for entry-level candidates. Media planning and buying is all about independent research and being able to grasp complex advertising concepts and technologies. Between the vendor sites; media sites like ClickZ, the Interactive Advertising Bureau (IAB), SlideShare, YouTube, and Wikipedia; and search engines, there is more than enough info out there for candidates to get at least partially up to speed on this stuff. Frankly, this is the stuff colleges and universities should be teaching to their advertising and marketing students. Read more... Labels: ClickZ, Online Media |
Blog Search
Categories<% '-- add your label directory here labelDir = "m:\web\users\V029U45EBY\html\ovrdrv\blog\labels\" '-- Check for Directory Set FSO = Server.CreateObject("Scripting.FileSystemObject") If FSO.FolderExists(labelDir) Then Response.Write "
No labels in folder: " & labelDir & " " End If Set FSO = nothing %> |
| Blog Home | Social Media Map | Schedule a Seminar | eMarketing Blog | Contact Bloggers | © 2002-<%=Year(Date)%> Overdrive. All Rights Reserved. |