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Going Local on the Web

posted by Harry Gold @ Tuesday, August 7, 2007 - 9:50 AM

Every so often we're asked to launch a localized online campaign by an organization wanting to create more presence in a particular market or one that offers products or services in a very specific geographic footprint. Usually, they're educational institutions that want to capture a non-traditional student market.

Localized campaigns with tight geographic footprints can get be very challenging on the Web. Just look at the name; it's the World Wide Web, not the City Wide Web or the State Wide Web. However, just because consumers seek local information doesn't mean they're not turning to the Web for information. The reality is the world includes the 10-mile vicinity around your house, right?

Read more at http://www.clickz.com/showPage.html?page=3626627

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