<%@ Language=VBScript %> <% BaseURL="http://www.ovrdrv.com" Path=Trim(lcase(Request.ServerVariables("Path_Info"))) nP=InStrRev(Path, "/") if nP > 0 then Page = lcase(mid(Path, nP + 1)) section="" end if %> Overdrive Online Marketing Blog: Performance Media Planning and Buying, Part 1: Paying for Leads and Actions<% if inStr(Path,"/labels") > 0 then %>: <%=Page%><%end if%>

 

Performance Media Planning and Buying, Part 1: Paying for Leads and Actions

In performance-based lead buys, we like to is ferret out all the cost-per-action, cost-per-sale, and cost-per-lead deals we can and include them in the mix. The list of networks, Web 2.0 businesses, and individual sites offering cost-per-lead or cost-per-action deals grows daily. Often, this includes some of the most premium sites on the Web.

Read more at http://www.clickz.com/showPage.html?page=3626782

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