<%@ Language=VBScript %> <% BaseURL="http://www.ovrdrv.com" Path=Trim(lcase(Request.ServerVariables("Path_Info"))) nP=InStrRev(Path, "/") if nP > 0 then Page = lcase(mid(Path, nP + 1)) section="" end if %> Overdrive Online Marketing Blog: November 2007<% if inStr(Path,"/labels") > 0 then %>: <%=Page%><%end if%>

 

'Tis the Season: BIMA Holiday Party

Every year, we look forward to BIMA's holiday party! This year, Microsoft Digital Advertising Solutions partnered with BIMA for the 7th Annual Charity Gala and they held a silent auction that benefited the Boys & Girls Club of Boston Technology Program. It was a black tie event that sold out rather quickly. We can't wait for the next one!

Ra with Ty and Michael who are sporting some festive ties.
Helidon enjoying the hors d’oeuvres!
Dan in a lady's man shot ;)

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Out & About

Meghan and David sharing a hearty chuckle.Laura and Meryl - looking fierce!
Bill and Shane - raising a glass to good times!
Ty and Bill - an unstoppable team

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What Bubble?

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The Internet Advertising Bureau (IAB) and PricewaterhouseCoopers came out with amazing news about the digital advertising industry recently.

On November 12, they issued a news release headlined: "Internet Advertising Revenues In Q3 '07 Surpass $5.2 Billion, Setting New High." That was followed by the subhead: "Industry Maintains Record-breaking Trend; 2007 Q3 Revenues Up Over 25% From 2006 Q3."

Wow! If that doesn't say it all and validate the hot air we've been blowing all year, I don't know what does.

Read more at http://www.clickz.com/showPage.html?page=3627684

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Marketing With Podcasts, Part 3

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Last time, podcasting guru, Podtrac CEO Mark McCrery discussed his firm's work. Here, McCrery describes best practices and offers tips for sponsoring podcasts.

Read more at http://www.clickz.com/showPage.html?page=3627434

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