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Cracking the Social Media Marketing Code

posted by Laura Vecchio @ Tuesday, March 31, 2009 - 4:41 PM
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On March 30th, 2009, Harry Gold of Overdrive Interactive participated in a podcast hosted by the American Marketing Association. This podcast titled "Cracking the Social Media Marketing Code" was an opportunity for Harry to discuss Overdrive's dynamic social media approach to social media marketing with host David Kinard. "The more that you get people to express themselves, the more content you push out there", stated Harry Gold. To listen to this MarketingPower podcast and others from the AMA, visit the MarketingPower website.

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Complimentary Webinar - Latest Trend in Social Media: How to Listen Effectively and Engage in the Conversation

posted by Anonymous @ Saturday, January 26, 2008 - 10:06 PM
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Our Client Dow Jones is having a free webinar that looks pretty interesting - definitely seems worth checking out. We all know how important social media is to Search Engine Optmization.


See the seminar description and registration link below:

Date: January 31, 2008
Time: 12:30 – 1:30 EST

Join Dow Jones as we partner with IABC to discuss the latest trends in Social Media with Jeremiah Owyang, Senior Analyst at Forrester Research and former Director of Corporate Media Strategy at PodTech.net and Glenn Fannick, Product Development Manager at Dow Jones.

Discover how social media is being deployed throughout the enterprise and how listening to the conversation can help you identify your audience and their drivers while seizing opportunities and mitigating risks.

Using advanced text-mining and visualization technologies Dow Jones Insight helps you easily discover what's being said about your company in blogs, Web sites and message boards. Learn how to easily monitor and understand the latest news, market trends, and business challenges relevant to your organization and your customers.

Click here to sign up.

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Marketing With Podcasts, Part 3

posted by Anonymous @ Tuesday, November 13, 2007 - 1:38 PM
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Last time, podcasting guru, Podtrac CEO Mark McCrery discussed his firm's work. Here, McCrery describes best practices and offers tips for sponsoring podcasts.

Read more at http://www.clickz.com/showPage.html?page=3627434

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Marketing With Podcasts, Part 2

posted by Anonymous @ Tuesday, October 30, 2007 - 11:34 AM
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Last week, we talked with Greg Cangialosi, author of the podcasting bible, "Podcast Academy: The Business Podcasting Book." This week we continue the conversation with another podcasting guru, Podtrac CEO Mark McCrery. Podtrac is a leader in creating podcast networks using dynamic ad-insertion and measurement technology.

Read more at http://www.clickz.com/showPage.html?page=3627430

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Marketing With Podcasts, Part 1

posted by Anonymous @ Tuesday, October 16, 2007 - 11:25 AM
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Let me confess: I'm not an expert in podcasting. But I recognize the potential of having so many viewers and listeners consume self-selected media in this very intimate way. So today and next time, I'll explore the online media and marketing opportunities around podcasting.

Though the marketing opportunities associated with podcasts are clear, how media buyers can insert their ads into podcasts isn't obvious and tracking actual listeners and viewers of those inserted ads is even less obvious.

Still, people everywhere listen to and watch their iPods and iPhones or listen to or view podcasts on their computers. Many podcasts have huge audiences, and someday soon those audiences may rival those of any network television or radio show. (Could entire feature-length movies one day be released through sponsored podcasts?)

Read more at http://www.clickz.com/showPage.html?page=3627291

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