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Let me confess: I'm not an expert in podcasting. But I recognize the potential of having so many viewers and listeners consume self-selected media in this very intimate way. So today and next time, I'll explore the online media and marketing opportunities around podcasting.
Though the marketing opportunities associated with podcasts are clear, how media buyers can insert their ads into podcasts isn't obvious and tracking actual listeners and viewers of those inserted ads is even less obvious.
Still, people everywhere listen to and watch their iPods and iPhones or listen to or view podcasts on their computers. Many podcasts have huge audiences, and someday soon those audiences may rival those of any network television or radio show. (Could entire feature-length movies one day be released through sponsored podcasts?) Read more at http://www.clickz.com/showPage.html?page=3627291Labels: ClickZ, Podcasts
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<%
'-- add your label directory here
labelDir = "m:\web\users\V029U45EBY\html\ovrdrv\blog\labels\"
'-- Check for Directory
Set FSO = Server.CreateObject("Scripting.FileSystemObject")
If FSO.FolderExists(labelDir) Then
Response.Write " "
Set labelFolder = FSO.GetFolder(labelDir)
Set labelBlogs = labelFolder.Files
For each label in labelBlogs
Set labelFile = FSO.GetFile(label)
Set labelStream = labelFile.OpenAsTextStream (1, -2)
iLabelCount = -1
'-- Read the file line by line
Do While Not labelStream.AtEndOfStream
Line = labelStream.readline
LineCount = Sgn(InStr(Line,"blogger-labels"))
iLabelCount = iLabelCount + LineCount
Loop
Response.Write "- " + Replace(labelFile.Name,".asp","") & " (" + CSTR(iLabelCount) & ")
"
Set labelStream = nothing
Set labelFile = nothing
Next
Response.Write " "
Else
Response.Write " No labels in folder: " & labelDir & " "
End If
Set FSO = nothing
%>
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