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Playing the Game, Part 2

posted by Harry Gold @ Tuesday, January 8, 2008 - 11:43 AM
A year ago, Cory Van Arsdale was named CEO of Massive, an in-game advertising network with more than 40 publisher partners. Its network includes Xbox and PC video game titles such as Electronic Art's "Madden NFL 08," Funcom's Anarchy Online, and Activision's "Guitar Hero III."

In part one, Van Arsdale discussed online gaming's potential, Massive network's audience, and the different types of game advertising. Here, he describes marketers doing a good job advertising in online games and outlines some best practices.

Read more at http://www.clickz.com/showPage.html?page=3627839

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