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Overdrive Interactive Receives MarketingSherpa 2007 Email Award for Webinar Campaign

posted by Laura Ragno @ Thursday, March 27, 2008 - 11:35 AM
Overdrive Interactive, a Boston-based full service online marketing agency specializing in lead generation, brand building and customer acquisition, today announced that the company received a 2007 Email Marketing Award from MarketingSherpa, a research firm that publishes how-to information for marketing, advertising and public relations professionals, for the email campaign that promoted Symmetricom's three-part webinar series on precise timing and synchronization for Next Generation Networks with the Alliance for Telecommunications Industry Solutions (ATIS). The email campaign received a Silver [B-to-B] Award in the “Best (or Most Dramatic) Test You Learned From” category.

The 2007 Email Awards were presented at a gala awards ceremony on Monday, March 5 in Miami. This is the second year in a row that Overdrive Interactive has been recognized for its marketing campaigns for Symmetricom. Last year, the company received a 2006 Email Award from MarketingSherpa for the campaign that launched SyncServer® S200/S250, high-performance GPS (Global Positioning System) network time servers for Next Generation Networks.

“We are delighted to be recognized with the prestigious MarketingSherpa Award. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services.

For more information on the MarketingSherpa Email Awards, visit: http://www.marketingsherpa.com/.

About Overdrive Interactive:
Boston-based Overdrive Interactive (http://www.overdriveinteractive.com/) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, social media marketing, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies.

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