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Engaging in Social Conversation

posted by Melanie DAcchioli @ Thursday, May 1, 2008 - 3:03 PM
As Overdrive has recently been quite involved in learning more about and engaging in social media, various things have begun to make a stronger impression on me as a social media user.

For example, I am a member of the official Facebook group for the restaurant/bakery Finale. Today I received this message from one of the chefs at Finale:


After reading the message, I browsed over to the profile of the group, where I spotted these posts on the profile's "wall":


As Overdrive preaches, social media marketing at its core is not about marketing, it is about socializing. Finale is using its Facebook presence to send messages directly from its chefs (Kim Moore and Nicole Coady) to all of its friends, promoting new desserts, events, and special, exclusive offers. People LOVE to feel like they are a part of something exclusive.

In response, the friends of Finale are eating it up. As you can see in the image above (name and picture omitted for privacy), friends are not only responding positively but they are specifically going to the Finale Facebook group to ask questions and looking for more information! The social conversation going on between Finale and it's fans is unbelievable and embodies what social media is really all about.

To see the full Finale Facebook group page, click here.

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