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Overdrive Interactive: Taking the Leads

posted by Harry Gold @ Friday, May 2, 2008 - 12:15 PM
Excerpt from the Boston Business Journal article by Joan Goodchild

It's an enviable place to be in during a sagging economy: In the last year, Overdrive Interactive hasn't been losing business.

Instead, the Brighton-based online marketing firm has seen clients boost spending with Overdrive at a time when many are cutting their budgets elsewhere.

"I think it's because our founding principles stay with us today," said Overdrive CEO Harry J. Gold. "We're going to do what works."

To read the full article click here.

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