<%@ Language=VBScript %> <% BaseURL="http://www.ovrdrv.com" Path=Trim(lcase(Request.ServerVariables("Path_Info"))) nP=InStrRev(Path, "/") if nP > 0 then Page = lcase(mid(Path, nP + 1)) section="" end if %> Overdrive Online Marketing Blog: Google Sets Out To Kill The Duplicate Content Issue Once and For All<% if inStr(Path,"/labels") > 0 then %>: <%=Page%><%end if%>

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Google Sets Out To Kill The Duplicate Content Issue Once and For All

posted by Everett @ Thursday, February 12, 2009 - 5:28 PM
On the web, there's raging paranoia and misunderstanding regarding the definition and effects of having duplicate content on a website. Today, Google set out to put the duplicate content issue to rest once and for all (at least for duplicate content issues within a site) with the...

drum roll please...

The Canonical Link Tag


In brief, a webmaster can place this tag in the head section of an HTML document to specify what the canonical URL of a page should be. You can read more about the mechanics of the new tag on the Official Google Webmaster Blog.

For search engine optimizers, this innovation signals the establishment of a new best practice for page coding: Each webpage should contain a "canonical link tag". The canonical link tag also eliminates a mess of duplicate content issues caused by database drive websites and may prove to be a far more effective means of preventing identical versions of pages from being indexed than Robots.txt, nofollows, 301 Redirects, and .htaccess workarounds.

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