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Overdrive Interactive is On The Move!Last week, it was announced to the Agency that we will be moving into a new building on June 15th! The announcement came as a suprise to most when Harry instructed employees during our weekly traffic meeting to line up with their cars and follow him!  Outside the new building, the announcement was made to all that this would be our new 'home' on 6/15. At the top of the stairs was Katie filming everyone's reaction. You can check it out on YouTube shortly...  Here's Patrick and Andrew checking out the buildout plans:  So much space...to GROW! More pics to come as we get closer to the move! Stay tuned... Labels: Campus Life Six Tips to Get Prospects to ClickI have a saying that I often apply to many situations in life: "Don't go to China to get to California." How does that apply to online marketing? More often than not, we determine an online campaign's success through some high value action, like lead capture, video view, or something similar. But just as often, and even though these actions are at the heart of a campaign's success, those actions are hidden or put at the end of a process or banner. Critical messages and calls to action are obscured by creative, images, and messaging, and they're relegated to the back of the visual and click-path sequence. Yet those items' resulting metrics are the first thing people look at when evaluating a campaign's key performance indicators (define). This is done for a variety of reasons, such as simple ignorance of best practices, an aversion to asking people for what you want, extraneous pages and content, or an overly hard sell that focuses on selling a product rather than the escalating or high value action on a landing page. The result is always the same: users are forced to jump through more hoops to engage in the behavior we want and conversion rates go down. Users are being forced to go to China to get to California. Below are six tips to helping your users get to California by a more direct route:
Labels: ClickZ, online marketing, Online Media, Strategy April Monthly Party - Happy Birthday Harry!Today, we had our monthly agency party - always a great way to kick back with our fellow employees! Here is a couple of the OD men chilling out with a brew and some good conversation...is that the monthly blog post winner I see in the back there?  People impatiently wait all month to see the comical haiku riddle revealed: As Harry had the only birthday in May, we got him a special treat for his sweet tooth...topped with trick candles! Labels: Campus Life Social Media Expert Harry Gold to Present Social Media Marketing Series at NEDMA 2009 Annual ConferenceFrom Facebook to Twitter to blogs, social media marketing is quickly becoming the go-to solution for many businesses as a cost-effective and successful direct marketing and branding tool. Online marketing expert Harry Gold will explore the corporate social media marketing boom and how companies can effectively wade the online marketing waters at the New England Direct Marketing Association (NEDMA) 2009 Annual Conference. Gold is the leader of Boston-based online marketing agency Overdrive Interactive, the masterminds behind several online marketing programs for clients such as Harley-Davidson, John Hancock, EMC, Dow Jones and The Princeton Review. Drawing on his experience from developing these channels, Gold will address the importance and complexities of creating brand awareness in today’s economy and web environment. Gold’s full day “Search Engine, Blog, and Social Media Marketing” NEDMA workshop on May 6th is geared towards marketing professionals looking to familiarize themselves with and understand the latest online techniques to help stay in the forefront of their industries. Gold’s shorter, one hour session “Social Media is about Socializing” NEDMA seminar is on May 7th and provides a great introduction to social media for companies looking for an edge in the space. At the NEDMA conference, Gold will also discuss how social media marketing technologies can help lead to new business opportunities and partnerships, build a fan base, and create a direct business-consumer relationship by saturating the virtual play space. “The businesses that are growing in this financial climate are incorporating social media elements into their interactive marketing strategies,” says Gold. “If executed correctly, social media marketing can make both a measurable impact with leads and revenue as well as build brand loyalty over time.” To help spark conversation about the growing social media landscape, Overdrive Interactive created and released a social media map that contains live links in the PDF. To download the map, visit www.ovrdrv.com/social-media-map. NEDMA is one of the oldest and most well respected regional direct marketing associations providing networking and educational opportunities to marketing professionals. This year’s conference is held May 6-7, 2009 at Bentley University in Waltham, Mass. To learn how you register, please visit http://www.nedma.com/annual-conference/conference-overview.asp. About Overdrive Interactive Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.overdriveinteractive.com/. About New England Direct Marketing Association (NEDMA) The New England Direct Marketing Association is a regional, professional association for all those interested in direct marketing. NEDMA sponsors an extensive series of events, including business/dinner meetings with forums and networking immediately preceding the meetings. For more information, please visit http://www.nedma.com/. Labels: Events, Overdrive News, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Social Media Marketing Google Announces a New Way to Manage Your Online IdentityBack in the days before the Internet took off, when you received someone’s contact information, business card, etc., you would use said information to either call, email, or send a letter or card to them. Nowadays, the first thing you do is Google them. To take advantage of this new feature, a user must Google the word “me” and click through from the Google Promotion ad that is currently in position 1 of the sponsored results. This will bring up a simple form including limited contact information, opportunities to link to other social profiles, images from Picasa, and a few generic fields for a user to add a detailed description about him or herself. Google Profiles also allows you to opt-in to have your profile show up in search results. This is not an automatic inclusion, so as to allow people to either essentially have “private” or “public” profiles. While not necessarily optimizing your profile to position 1, Google Profiles tend to show up on the first page of Google’s natural search results. This is a great tractic of natural search engine optimization on your own name.
Google Profiles could become a very powerful reputation management tool. Of course, if someone is typing your name into Google and they see your profile, it will likely only be one of the many links they end up looking at. However, it at least allows you to have a say in what Google returns to searchers; essentially, who Google thinks YOU are. According to Adam Ostrow at Mashable, “This is going to be a welcome addition for lots of people, especially those who aren’t necessarily happy with what links Google has for them on the first page of results.” Google Profiles opens up a whole new realm in the world of controlling your online identity. Now not only can you control sponsored results, but there's an additional level of control for the natural search results as well. Get started! http://lmgtfy.com/?q=me Labels: Google, POV, Reputation Management, Search Engine Optimization (SEO), Strategy Overdrive Interactive Unveils Search Marketing MapAs a follow up to its successful Social Media Map, Boston online marketing agency Overdrive Interactive today unveils its Search Marketing Map. This free resource provides online marketing professionals with a comprehensive, at-a-glance directory for the complicated world of search engine marketing. According to Overdrive CEO Harry Gold, the Search Marketing Map will help companies get their heads around the ever-expanding world of search marketing resources and can help widen their online marketing channels. “The map has both free and paid resources for SEM (paid search) and SEO (search engine optimization,” said Gold. The Search Engine Map is available for free download at www.OverdriveInteractive.com/search-map. Overdrive’s Search Marketing Map organizes and categorizes these sites and tools, which include: Search Industry Blogs, Campaign Management Tools, Trade Show/Events, Free SEO Tools and various types of search engines including Video, News, Shopping and Job Search Engines.  Overdrive Interactive is the online marketing agency behind highly successful search marketing campaigns for leading companies such as Harley-Davidson, Dow Jones, Zipcar and The Princeton Review. The company offers a wide array of online services to marketers who are interested in increasing the power of their online marketing channel. To learn more about Overdrive Interactive’s search marketing services, please www.ovrdrv.com/services/paid-search-management.asp. About Overdrive Interactive Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online marketing, social media marketing and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.overdriveinteractive.com/. Labels: Overdrive News, Paid Search, Search Engine Marketing (SEM), Search Engine Optimization (SEO) Mind-Blowing Facebook Stats and What to Do With ThemBy now, you've probably heard that Facebook has exceeded 200 million users. Clearly social media is exploding and the stats aren't just unprecedented, they're mind-blowing! To demonstrate this, I did a some stat research this weekend to share with you here. How can you use this info and put it to practical use? As media planners and online marketers, we must look at media buying tactics that go way beyond the list of placements, sizes, and interaction options we have on the menu today. Media buying's future won't just be about buying clicks and impressions, it will also be about encouraging peer-to-peer impressions and getting people engaged with your content. It will be about doing Facebook Engagement Ads and using chiclets to generate clicks and to get people to become your friends or fans or to post or share your content. It will be about potentiating the power of your media dollars. Absorb these stats, share them, and realize the potential of what's happening. You can also incorporate them into presentations and e-mail you send to colleagues and clients, to show the power of social media marketing. Let's start with the big news. Last week on Facebook's blog, Mark Zuckerberg wrote, "We will welcome our 200 millionth active user to Facebook some time today." The post offers some Flash animation with some interesting facts and a heat map showing that in some areas, like the Northeast United States, Facebook has 900 users per every 10 square miles. Labels: ClickZ, Facebook, Social Media Digg Launches New Bookmark Toolbar Dubbed "DiggBar"The new toolbar from Digg shortens URLs, and let's you share content directly through Facebook, Twitter, or email. Although it is probably not a replacement for the full Digg experience, it does offer some unique features for sharing content on the go. Check out the quick video of the DiggBar in action below. DiggBar from Kevin Rose on Vimeo. Here is a list of features from the Digg blog:
 One potential drawback of the URL shortener however relates to tracking. With other tools like bit.ly, you can track the number of clicks on a link over time. So far, it looks like the short Digg URLs will go untracked.To get DiggBar, visit http://digg.com/tools/diggbar.  Labels: Digg, DiggBar, Facebook, Social Media, Social Media Marketing, Twitter |
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