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Google Announces a New Way to Manage Your Online Identity

posted by Melanie DAcchioli @ Friday, April 24, 2009 - 10:00 AM
Back in the days before the Internet took off, when you received someone’s contact information, business card, etc., you would use said information to either call, email, or send a letter or card to them. Nowadays, the first thing you do is Google them. In response to this phenomenon, Google has unveiled a new feature called Google Profiles, allowing you as an individual to more closely manage what someone will find when their name is searched on Google.

To take advantage of this new feature, a user must Google the word “me” and click through from the Google Promotion ad that is currently in position 1 of the sponsored results. This will bring up a simple form including limited contact information, opportunities to link to other social profiles, images from Picasa, and a few generic fields for a user to add a detailed description about him or herself. Google Profiles also allows you to opt-in to have your profile show up in search results. This is not an automatic inclusion, so as to allow people to either essentially have “private” or “public” profiles. While not necessarily optimizing your profile to position 1, Google Profiles tend to show up on the first page of Google’s natural search results. This is a great tractic of natural search engine optimization on your own name.



Google Profiles could become a very powerful reputation management tool. Of course, if someone is typing your name into Google and they see your profile, it will likely only be one of the many links they end up looking at. However, it at least allows you to have a say in what Google returns to searchers; essentially, who Google thinks YOU are. According to Adam Ostrow at Mashable, “This is going to be a welcome addition for lots of people, especially those who aren’t necessarily happy with what links Google has for them on the first page of results.”

Google Profiles opens up a whole new realm in the world of controlling your online identity. Now not only can you control sponsored results, but there's an additional level of control for the natural search results as well. Get started! http://lmgtfy.com/?q=me

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