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Overdrive Wins Web Marketing Association Award for Redesign of Pearson Learning Solutions Website

posted by David @ Thursday, October 15, 2009 - 2:09 PM

Overdrive Interactive, a Boston-based full service online marketing agency specializing in lead generation, brand building and customer acquisition, today announced that the company received a 2009 Web Award for Outstanding Achievement in Web Development from the Web Marketing Association, an organization made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion. The award, for Education Standard of Excellence, was made for design and development of the Pearson Learning Solutions website (http://www.pearsoncustom.com). Pearson Learning Solutions, a division of the multinational Pearson Corporation, has more than thirty-five years of experience as a partner to educators and as a custom publishing industry leader.

The new site presents information about the wide range of Pearson's learning solution capabilities in an easy-to-follow way. The intuitive site structure is based on feedback from customer and company-wide focus groups. The catalog of custom solutions can be searched in a variety of ways, including by medium (print, media, online); by discipline; and by course or key word. The site includes a Your Needs Our Solutions page, which helps web visitors find their way to the type of custom solutions they are seeking. A Students section acts as a resource for studying tips and job and volunteer opportunities, and all of the site's copy is optimized for search engines.

"The new www.pearsoncustom.com provides our web visitors with clear paths to the learning solutions they are searching for," said Hester Tinti-Kane, online marketing manager, Pearson Learning Solutions. "Our fresh, search-optimized site is drawing over 50% more traffic than last summer. Winning a WebAward is an honor and I am happy to see the great folks at Overdrive Interactive recognized."

“We are delighted to be recognized with the prestigious Web Award. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services.

Now in its 13th year, the WebAwards is the premier annual website award competition that names the best Web sites in 96 industries while setting the standard of excellence for all website development. This is the fourth time Overdrive has won a Web Award. Previous awards include wins in 2006 and 2007 for our work with Symmetricom and a 2008 award for the design and development of the LoJack website.

For more information on the Web Marketing Association Awards, visit: http://www.webaward.org

About Overdrive Interactive:

Boston-based Overdrive Interactive (http://www.overdriveinteractive.com/) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, social media marketing, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies.

About Pearson:

Pearson (NYSE:PSO), the global leader in education and education technology, reaches and engages today's digital natives with effective and personalized learning, as well as dedicated professional development for their teachers. This commitment is demonstrated in the company's investment in innovative print and digital education materials for pre-K through college, student information systems and learning management systems, teacher professional development, career certification programs, and testing and assessment products that set the standard for the industry. The company's respected brands include eCollege, Prentice Hall, Addison Wesley, Benjamin Cummings, MyLabs, and many others. Pearson's comprehensive offerings help inform targeted instruction and intervention so that success is within reach of every student at every level of education. Pearson's commitment to education for all is supported by the global philanthropic initiatives of the Pearson Foundation. Pearson's other primary businesses include the Financial Times Group and the Penguin Group. For more information, go to www.pearson.com.

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