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Online Video Soars to New Heights

posted by Mike Ryan @ Thursday, March 11, 2010 - 11:14 AM
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The Comscore 2009 U.S. Digital Year in Review recently published its annual report on the prevailing digital trends of the past year and their implications for the future. The trend line in videos viewers is what caught my eye. The report indicated in December, 2009, 86% of the total U.S. online population viewed video content and the average online viewer consumed 187 videos (up 95 percent vs. 2008) The average video view time also grew from 3.2 to 4.1 minutes.




I smashed the average view time record to smithereens after clocking 30-60 minutes of daily online viewing time during NBC’s coverage of the 2010 Olympics. The repurposing of the network coverage video content on MSNBC was highly engaging. Everything from the site page design, user interface, HD content viewing capability and timely access to all of the action in Vancouver eclipsed any passive, couch potato experience.



The packaging and repurposing of rich media content online is a rapidly growing trend with sports. ESPN, Fox Sports , Sports Illustrated (and more) are the rich media labs of today, constantly advancing the integration of content to deliver the most satisfying and personal user experience. The direct feedback received from users comments, site traffic measurement and analysis coupled with intense competition is surely driving this optimization process.


Network and cable news are very much in sync with sports, leveraging their video assets across their online channels. A growing number of newspaper publishers are sending their journalists out with camcorders to enhance the online version of the news story. Note to newspaper publishers; schedule some lessons in video journalism techniques for your reporters in order to better compete with the experts!


With the release of the iPad on April 3rd, new applications will soon be serving the next level of interactivity and user personalization to touch screen tablet computers. This demo created by Sports Illustrated is a great example and will provide a competitive advantage for all of the Time Inc. publications to deliver content in highly engaging ways that savvy online marketers will be clamoring to display their brands on.






Stay tuned for the Comscore 2010 Digital Year in Review. Any predictions for video consumption this year?

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Google to Offer Captioned YouTube Videos

posted by David @ Thursday, November 19, 2009 - 1:10 PM
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Translation for online video is about to get a whole lot easier. Google just announced that they are going to start offering an automatic caption service for YouTube videos:


Offering a service like this, provided it works as described, is nothing short of amazing. Subtitling videos or offering an alternative translated soundtrack is a time-consuming and often costly process that prevents content creators from optimizing the reach of their videos. Being able to post a video to a corporate YouTube channel and then having a captioned translation available in 51 different languages is going to make it a lot easier to get that content embedded in multiple blogs and partner sites.

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Facebook Now Rated the No. 3 Video Site

posted by Nick Cifuentes @ - 12:15 AM
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When it comes to online video, Facebook always seemed to be one step behind the usual online video giants...not anymore! According to Nielsen's latest VideoCensus numbers, Facebook has rose to No. 3 behind online video giants Hulu and YouTube in terms of total streams.

Facebook jumped from No. 10 last month - leap-frogging the likes of MSN, ABC Television, Fox Interactive Media, and Yahoo! The report said Facebook generated more than 217 million streams in October to more than 31.5 million unique viewers - this is up from 110 million streams to 23 million viewers in September.


As fast as Facebook has grown in the past year, the online video viewing aspect was never something brands, nor advertisers really drove too much interest to. However, this could open up a door to change. Facebook actually had more than double the number of unique viewers Hulu had for October - but do remember, Facebook caters to the shorter and more personal videos, as compared to TV show length videos that flood Hulu.

Facebook began their venture into large-scale video streaming when they partnered with CNN to present the President Inauguration in January, then opened up another live streaming event with the NBA All-Star Game in February - both events drew a high level of engagement across Facebook.

More recently, the Foo Fighters in October, held a live concert that was streamed across Facebook, Livestream and the iPhone, and delivered 2 hours and 45 minutes of their greatest hits to more than 150,000 viewers around the world. The video drew 440,000 total live streams, with a max of 20,000 at any one time.

Watch live streaming video from foofighters at livestream.com


Clearly Facebook is making their platform more friendly from a video streaming perspective, think what could of been from an advertisers' standpoint if the Foo Fighters' record label was to try and monetize that almost 3 hour long show...exactly. On top of that, the concert trended on Twitter at #2, (#1 was Halloween) and it was also #1 on Digg.

Music has not been the only source of featured video for Facebook, the early premier of the NBC (and Hulu owner) show Community was debuted through Facebook on the NBC Fan Page.

Overall, the number of total U.S. video watchers dipped to 138.6 million unique viewers from 139.3 million in September. However, the number of total streams rose to 11.2 billion in October vs. 11.02 billion in September. And the number of streams per person was up to 81 in October, compared to 79.1 in September, and the time spent per viewer was up to 212.5 minutes in October, compared to 195.2 in September.

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