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How news spreads online: 60 Minutes, Bloom Box PowerLast Sunday night, 60 Minutes aired a special on a potentially new and improved energy source developed by a rocket scientist. The Bloom Box. Originally intended and designed to generate air for use on Mars, the NASA project was later engineered to use Oxygen to generate electricity here on Earth. Touted as a clean energy source and now trending in search.  Real time search As you can see in the second screen shot from Google real time search, lots of folks are talking about the recently aired program on Twitter. In order for Google to pick up on social media sites buzz there needs to be enough volume to determine whether results show or not.  Trending topics To trend in search is a metric of content success. In essence you can gauge the success and importance of an item/event/term based around the total amount of universal search options.  What would be interesting, is to do this search over time and see if you can match the curve to another popularity indication metric. If the curves match or least have relative slops and pivot points then universal search could be a cultural indicator. The hard part of doing this is finding and testing keyword variations. The interesting part here, is determining how google adds in universal search items. Suggest data It’s particularly impressive that Google incorporates the trend data into Suggest and “Did you mean” in such short order all steaming from ONE segment on 60 min. When you enter a query that's similar to a more common query, Google's algorithm will return the full results for partial data entered. Their web site is only 6 pages and only 2 pages have more than 100 characters of content. As the site has little content they clearly will be dependent on other content producers to drive “Buzz”.  Related searches Three out of the eight related searches are related to the trending topic. These suggestions are available on the bottom of the search page to help you find what you're looking for more quickly if you didn't find what you needed in the default setting of 10 results to a page.  Organic search results Its also very interesting that, despite all the links that the CBS and CNET articles must have received, http://www.bcnorthernlights.com/ is ranking #1 for the term in organic and has little to do with fuel cells. Video search results How does Google show the most relevant videos in your search queries and why does a trending topic come up in the universal search results? "Google combines sophisticated text-matching techniques to find videos that are both important and relevant to your search. Their technology examines dozens of aspects of the video’s content (including number of hits and rating) to determine if it's a good match for your query." Labels used in Bloom Box search results In a tag query for Bloom Box most referred to the product, video and 60 minutes. Bloom Energy | Bloom Box | Bloombox Energy | Bloom Energy Fuel Cell | Bloom Box Energy | Bloom Energy Stock | Bloomenergy | Bloom Box Video | Bloombox Energy Video | Bloom Energy Fuel Cell Video | Bloom Box 60 Minutes | Bloombox Energy 60 Minutes | Bloom Box Photo | Bloom Box Pictures | www.bloomenergy.com Tags used in Bloom Box search results Tags: 60 minutes, Bloom Box, Bloom Box 60 Minutes, Bloom Box Charge, Bloom Box Cost, Bloom Box Energy, Bloom Box Photo, Bloom Box Pictures, Bloom Box Video, Bloom Box Website, bloom energy, Bloom Energy charge, bloom energy fuel cell, Bloom Energy Fuel Cell Video, Bloom Energy Stock, Bloom Energy Website, bloombox, bloombox energy, Bloombox Energy 60 Minutes, Bloombox Energy Video, Bloomenergy, www.bloomenergy.com, ZERO emissions Bloom Box Thanks to Overdrive's John Liu, Stephen Konar, Russ Ain and Michael Orlinski for contributing to this post! Labels: google suggest, real time search, related searches, universal search Real Time Search isn't Real No sooner had we gotten used to the idea of “Universal Search” and every detail needed to understand what would go into dominating the search engine results pages with images, videos and text, than Google releases “Real-time Search”. The question is how real time is the returns and how flawed are the results. The lack of Google’s ability to show real-time results was a weakness that many people felt hurt them in development. With the release of Universal Search so many interesting features were added to Google Suggest and Google Quick Scroll enabling Google’s search capabilities to save users time and enhance the user experience. Real-time Google Search is available in English only for some people, but Google believes that by the first quarter of 2010 could be implemented in other languages. Some of the pages that will work with this new system will be Facebook, Twitter and MySpace sites that are updated every minute. For now if you want to see Real Time in action, I recommend choosing any of the terms found in Google Trends. Only for some specific terms will you see results, massive searches at a given time, so if you want to see it in action, I recommend choosing any of the terms in Google Trends. Not Just Google but Bing too: Both Bing and Google have agreements with Twitter to take every tweet (post or message) and analyze each with its own technology to deliver relevant results to searchers. There were already some partial solutions like Twitter Search Results for Google via GreaseMonkey, but this new real-time is certainly a step beyond. We see that Bing has completely separated search Twitter, trying not to affect results pages (SERPs) for your main browser. While search engines can be added to Twitter as an input to the characterization of the sites that are part of their index, they do not plan to add sound to your results pages with tweets. Therefore we must see real-time searching as a new type of search, and existing (News, Blogs, images, etc), which is sorted by relevancy. Social information is important and needed for business and individuals alike. Google’s new interest in blended results beyond Universal search is problematic on several dimensions. The sleek and streamlined results, Google used to serve, now look like a hodge podge of information. Gone are their austere results views, no longer conforming to the most relevant and best results credo. Add sponsored results which are now even more wonky given the addition of images in paid search and the results pages looks terrible. My concern stems from sources of information used and information available for use. So much of what happens in this world takes place in extranets and behind forum walls that truly influence our everyday lives that search engines have no access or insight into. So how real is real time search? Labels: Bing, Google, real time search, search results, SERPs, Social Media, Twitter |
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