 |
|
Archives
|
Overdrive Interactive Releases Social Media Marketing Whitepaper: "Chiclets: The Social Glue of the Web"Agency helps marketers understand how to infuse campaigns and content with the viral marketing power of Facebook, Twitter, Blogger and other social properties. Overdrive Interactive, an award-winning digital agency who specializes in search and social media marketing, has released a new whitepaper “Chiclets: The Social Glue of the Web.” The white paper is available for free at http://www.ovrdrv.com/chiclets or by contacting the agency directly. The whitepaper was developed as part of Overdrive Interactive's commitment to educate all marketers on the power and measurability of social media and how to best apply it to their marketing objectives. Harry J. Gold, the agency’s CEO, said about the white paper, “We developed this paper because chiclets are truly the most powerful and most underutilized nuggets of free social media technology out there…they are literally marketing miracles.” He added, “Marketers need to be aware of the content distribution power of these colorful little icons and have a chiclet strategy for all their online marketing activities.”  The whitepaper covers chiclet strategy and tactics by answering a series of questions ranging from what a chiclet is to how they can enhance websites, banners and any online campaign with instant one click viral distribution. Readers will see real examples of exactly how chiclets actually work to easily get content posted in consumer’s Facebook profiles, blogs and Twitter micro-blogs. Ty Velde, Overdrive Interactive’s EVP and Director of Client Services said, “We help companies add social octane to their websites, landing pages, emails, banners, basically everything they do online, with well thought out, measurable social media marketing and chiclet programs.” He went on to say, “Chiclets can turn just a few clicks into thousands of impressions that create lasting links and content placements all over the social web. The results are more traffic, more actions, more leads or revenue and more success for your online marketing programs.” “Chiclets: The Social Glue of The Web,” is just another example of how Overdrive Interactive is demystifying social media and bringing effective, measurable and easy to understand social media marketing strategies and tactics to the marketplace. ### About Overdrive Interactive Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable social media marketing and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive Interactive serves organizations that are seeking a high level of accountability from their agencies with proprietary social media tracking and dashboard technologies that allow companies to track actual leads, revenue and ROI from their social programs. For more information, please visit www.OverdriveInteractive.com. Labels: Social Media, Social Media Marketing, social media measurement, social media monitoring, social media tracking Social Networking Site Use Up 82% in December 2009 According to statistics just released by Nielsen, we are spending more time than ever on social media sites. The average social-networking user increased their time on sites like Twitter and Facebook to five and half hours per month this past December. One year ago, the average time spent on social media sites was around three hours per month. To no one's surprise, Facebook was the top social networking site with 67% of the social networking users throughout the world. Time spent on Facebook in the US increased by 200% over the same month in 2008 while Twitter posted a 368% increase for the same time period. But we weren't the only ones spending lots of time on social-networking sites - the Australians spent nearly seven hours per month on Twitter and Facebook during the same time period. Labels: Facebook, Social Media, social media measurement, social media monitoring, Twitter, twitter social media 6 Free Social Media Metric Monitoring ToolsEver wonder what your social media presence looks like? Are you trying to
these 6 free services check and collect content from:
Trendrr.com  To get data you can manually configure a Data Set or track sites like Google, Technorati, Facebook, Twitter, YouTube, Flickr, etc.. The results begin to appear within 24 hours. Out of all the services reviewed here, Trendrr is the least favorite of mine for several reasons. Primarily focused on visualizing trends and not providing a snapshot of the overall social media landscape, there are too many pages of information to dig into and walk away with any solid learning's as a snapshot. That said, Trendrr does have a really cool functionality where you can "drop" any set or combination of graphs and research data points on top of each other for a cumulative view and comparative analysis.  Samepoint, is an interesting Web 2.0 service that allows you to search chats from multiple sources and the comments of blogs and social media sites. Samepoint takes all these messages and organizes them in a layout similar to Google search [both paid and organic]. On the right in a 120x skyscraper are recent conversations, the main results feature a "social tone" bar , time posted, a text snippet and the originating social site source. Very simple to use, comes with an intuitive interface and you can find any topic among millions of conversations by typing any word or site URL. The clearest objective of having a social web presence is to have influence in a subject area under a group of followers to spread your message wherever they go. Social Mention provides some significant feedback on top keywords, sentiment, top users and sources. For a free too the insight is amazing and the speed with which the tool aggregates the data is speedy by other tool comparisons. Live Dash  All I can say about this service is way cool! Tracking TV is something new and unique to the social sphere, that this is all bundled together is really quite amazing, that is if you are on TV or have a presence on TV. How they incorporate TV is via closed caption, they scrape the text and add it to their mix. Great idea and starts to close the gap and wrap the communications platforms together. Stay tuned for Google's new service called Listen. Under Labs right now, the service is able to search audio. Be prepared to have more media platforms and outlets converging. Clean, simple and easy to understand, there are a lot of sites the service checks and allows you to reduce or add social sites. The scoring attributed to any sites in regards to scoring is a little lose for me as is the overall "score" you receive. If there was a benchmark to compare yourself either by industry or other sites I would like the service more. AddictOMatic.com  Very similar to HowSociable but with a black background Addict-o-matic actually gives you details on what was found on any given social outlet. Again, as with HowSociable you have the option of adding or deleting services you want to ping. There is also a hot and trending section that lets you see what everyone is talking about on a given subject broken down by popular topics or news sectors. Social Media and ROI All these sites are great for getting a sense of your Social Presence but they all lack one thing in common. None of these social tools shown have the ability to show you the ROI, relative to your social efforts and definitively guide you towards a better strategy and tactics. Overdrive Interactive is one of the only companies I know of that has closed the loop on Social Media and ROI. The Overdrive Social Media Dashboard is not a free product for public use. As an Enterprise level listening platform ,no less than 40 individual elements are examined and combined in such a way as to immediately give any C level executive, insight into their marketing efforts. Trending events, tabular control of channels and point to point insight of your PR efforts, seamlessly weaves the whole social strategy into a digestible story. Labels: Social Media Marketing, social media measurement, social media mentions, social media monitoring, social media roi, social media tracking |
Blog Search
Categories<% '-- add your label directory here labelDir = "m:\web\users\V029U45EBY\html\ovrdrv\blog\labels\" '-- Check for Directory Set FSO = Server.CreateObject("Scripting.FileSystemObject") If FSO.FolderExists(labelDir) Then Response.Write "
No labels in folder: " & labelDir & " " End If Set FSO = nothing %> |
| Blog Home | Social Media Map | Schedule a Seminar | eMarketing Blog | Contact Bloggers | © 2002-<%=Year(Date)%> Overdrive. All Rights Reserved. |