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Performance Media Planning and Buying, Part 1: Paying for Leads and Actions

posted by Harry Gold @ Tuesday, August 21, 2007 - 10:52 AM
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In performance-based lead buys, we like to is ferret out all the cost-per-action, cost-per-sale, and cost-per-lead deals we can and include them in the mix. The list of networks, Web 2.0 businesses, and individual sites offering cost-per-lead or cost-per-action deals grows daily. Often, this includes some of the most premium sites on the Web.

Read more at http://www.clickz.com/showPage.html?page=3626782

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Night Out Bowling at King's!

posted by Laura Ragno @ Monday, August 13, 2007 - 8:59 AM
We were supposed to have our company picnic this day but it got rained out. That didn't stop us from going out and having a good time together. King's is the place to go - bowling, air hockey, pool, arcade games...we stayed for hours!

Group shot - CHEERS!!
Tim, Harry, Bianca and Dan
Girls just wanna have fun!
Things started to get a little silly when Meryl and Michael broke out some hilarious faces.
Dan and Helidon - say cheese!
John, Meryl, Michael, Meghan and Ty

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BIMA Harbor Cruise Event

posted by Laura Ragno @ Wednesday, August 8, 2007 - 10:18 AM
Members of Overdrive attended the 5th Annual BIMA Harbor Cruise on the Spirit of Boston. This sold out event was a great way to network with other members and enjoy an evening filled with great food (chocolate fountain included!!), cold drinks and fun.

Ty and Bianca ready to set sail!
Harry, Bianca and Michael
Meghan and Ty enjoying a beautiful Boston sunset.Barb, Laura and Bianca taking a short break from dancing.

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Going Local on the Web

posted by Harry Gold @ Tuesday, August 7, 2007 - 9:50 AM
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Every so often we're asked to launch a localized online campaign by an organization wanting to create more presence in a particular market or one that offers products or services in a very specific geographic footprint. Usually, they're educational institutions that want to capture a non-traditional student market.

Localized campaigns with tight geographic footprints can get be very challenging on the Web. Just look at the name; it's the World Wide Web, not the City Wide Web or the State Wide Web. However, just because consumers seek local information doesn't mean they're not turning to the Web for information. The reality is the world includes the 10-mile vicinity around your house, right?

Read more at http://www.clickz.com/showPage.html?page=3626627

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