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Marketing With Podcasts, Part 2

posted by Harry Gold @ Tuesday, October 30, 2007 - 11:34 AM
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Last week, we talked with Greg Cangialosi, author of the podcasting bible, "Podcast Academy: The Business Podcasting Book." This week we continue the conversation with another podcasting guru, Podtrac CEO Mark McCrery. Podtrac is a leader in creating podcast networks using dynamic ad-insertion and measurement technology.

Read more at http://www.clickz.com/showPage.html?page=3627430

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Marketing With Podcasts, Part 1

posted by Harry Gold @ Tuesday, October 16, 2007 - 11:25 AM
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Let me confess: I'm not an expert in podcasting. But I recognize the potential of having so many viewers and listeners consume self-selected media in this very intimate way. So today and next time, I'll explore the online media and marketing opportunities around podcasting.

Though the marketing opportunities associated with podcasts are clear, how media buyers can insert their ads into podcasts isn't obvious and tracking actual listeners and viewers of those inserted ads is even less obvious.

Still, people everywhere listen to and watch their iPods and iPhones or listen to or view podcasts on their computers. Many podcasts have huge audiences, and someday soon those audiences may rival those of any network television or radio show. (Could entire feature-length movies one day be released through sponsored podcasts?)

Read more at http://www.clickz.com/showPage.html?page=3627291

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Get Ready for the Good News and a Lot More Work

posted by Harry Gold @ Tuesday, October 2, 2007 - 4:34 PM
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Are you busy? If you're like most shops, including my own, I'm sure you are. Brace yourself. You're about to get busier. Whether you call it the coming "digital storm" (as Sapient's Gaston Legorburu calls it), the digital tidal wave, or even the Internet's second coming, one thing's for sure: marketers of all stripes have woken up to the Web's power and promise of the Web, and online budgets are growing. We now ask ourselves whether this bountiful harvest will last, especially those of us who witnessed the last bubble burst.

Read more at http://www.clickz.com/showPage.html?page=3627166

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