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Online Video Soars to New HeightsThe Comscore 2009 U.S. Digital Year in Review recently published its annual report on the prevailing digital trends of the past year and their implications for the future. The trend line in videos viewers is what caught my eye. The report indicated in December, 2009, 86% of the total U.S. online population viewed video content and the average online viewer consumed 187 videos (up 95 percent vs. 2008) The average video view time also grew from 3.2 to 4.1 minutes.  I smashed the average view time record to smithereens after clocking 30-60 minutes of daily online viewing time during NBC’s coverage of the 2010 Olympics. The repurposing of the network coverage video content on MSNBC was highly engaging. Everything from the site page design, user interface, HD content viewing capability and timely access to all of the action in Vancouver eclipsed any passive, couch potato experience. The packaging and repurposing of rich media content online is a rapidly growing trend with sports. ESPN, Fox Sports , Sports Illustrated (and more) are the rich media labs of today, constantly advancing the integration of content to deliver the most satisfying and personal user experience. The direct feedback received from users comments, site traffic measurement and analysis coupled with intense competition is surely driving this optimization process. Network and cable news are very much in sync with sports, leveraging their video assets across their online channels. A growing number of newspaper publishers are sending their journalists out with camcorders to enhance the online version of the news story. Note to newspaper publishers; schedule some lessons in video journalism techniques for your reporters in order to better compete with the experts! With the release of the iPad on April 3rd, new applications will soon be serving the next level of interactivity and user personalization to touch screen tablet computers. This demo created by Sports Illustrated is a great example and will provide a competitive advantage for all of the Time Inc. publications to deliver content in highly engaging ways that savvy online marketers will be clamoring to display their brands on. Stay tuned for the Comscore 2010 Digital Year in Review. Any predictions for video consumption this year? Labels: Advertising, iPad, Online Media, online video, Rich Media Overdrive Interactive Wants YOU...To Be an Intern!School’s out. Time to put away textbooks, pack up your laptops, and stash away your flashcards. And although the idea of going to the beach every day is tempting (almost too tempting), we all know it’s important to find that perfect internship instead. So where do you begin? You know you need to find something that will enable you to gain valuable work experience in the marketing industry, while at the same time providing you with the opportunity to expand your skill set and knowledge base...This is where Overdrive Interactive comes in.  Enjoy photo copying large documents? Want to increase your experience in staple removal? If so, this is not the internship for you. An internship at Overdrive could be your foot in the door to a full time position. Our interns are not going on coffee runs and sorting folders. Our interns are getting real-life experience by working on projects and tasks that are integral pieces to our business. As an intern at Overdrive you are viewed as a valuable team member and asset to the business. From the first day on the job you will be given projects that will allow you to show off your leadership, management and creative skills. Beyond the real life experience, our internships train you to become fully equipped with an arsenal of tools that an interactive marketer needs to connect with consumers in the digital age. Who are we looking for? If you’re hard working, motivated and dedicated to learning about interactive marketing and positively impacting a company, apply. We are looking for current undergraduate seniors, graduating seniors or graduate students who demonstrate a passion for online marketing, social media and search marketing technologies. Don’t worry; there is space in the interactive marketing world at Overdrive for your interests. We have internship positions available in the following departments.
We look forward to hearing from you soon! Labels: Overdrive News, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing American Idol Consolidates Social Media Accounts of Top 24 ContestantsThe popular reality TV series American Idol made history this year by allowing the show's top 24 finalists to maintain individual Facebook and Twitter accounts... and then promptly took them away. According to MTV.com, "For years, the show has put a virtual headlock on all non-"Idol"-sanctioned social media, declaring a blackout on any information or correspondence from contestants during their championship run on the show." However, this change was short-lived. After blogs and websites started declaring who was the most popular contestant, i.e. who was most likely to win based on Facebook or Twitter fan/follower counts, American Idol quickly squashed this initiative. Last night, Twitter followers of each of the top 24 AI contestants were served this message: “Thanks so much for following me! All my updates from now on will be on our Official Ai9 Twitter Page, please follow me there @AI9Contestants.” Similar messages were posted to Facebook and MySpace as well, according to Mashable.  While American Idol is justified in its concern that social media could sway the results of a show whose results are entirely based on the public's votes, ultimately this move seems wrong. AI made a statement by allowing the top 24 contestants to create these individual social identities for the first time in history, and then immediately taking them away for fear of skewed results. While American Idol is not fully taking away the individual identities of its contestants, whose tweets and Facebook/MySpace updates are still labeled by name on the new consolidated AI9 pages, the show is still robbing them of the ability to generate and grow fans through social media. The more a contestant puts into their pages, the better results they will show for it. The more engaging questions they ask fans, such as what song they should sing next week, helpful feedback/criticism, etc. the better results they should have to show for it. If AI had a problem with contestants gaining fans and helpful information from their fans using social media, why did they create the identities in the first place? And it's naive to assume that the show had no idea the media would jump on the opportunity to determine the projected winner based on fans and followers of each contestant before they even began the season. If the contestants' activity on their individual social media platforms influences the show's results, this would only prove that social media marketing is a great tool for American Idol to use to reach its target audience and promote the show itself. But now the show's social media platform is tainted with this news, and its results will be shaky at best. Just like every other mindless reality TV show, AI season 9 is now left with one page on each of the social networks, where all fans can congregate and discuss the season (which has proven to be a disappointment thus far to most former American Idol enthusiasts). It almost seems that AI is opposing viewers establishing loyalty to any one contestant... just in case it actually means something in the end. Isn't this show supposed to be about what the audience thinks? Think again. Labels: American Idol, Social Media, TV Overdrive Interactive Releases Social Media Marketing Whitepaper: "Chiclets: The Social Glue of the Web"Agency helps marketers understand how to infuse campaigns and content with the viral marketing power of Facebook, Twitter, Blogger and other social properties. Overdrive Interactive, an award-winning digital agency who specializes in search and social media marketing, has released a new whitepaper “Chiclets: The Social Glue of the Web.” The white paper is available for free at http://www.ovrdrv.com/chiclets or by contacting the agency directly. The whitepaper was developed as part of Overdrive Interactive's commitment to educate all marketers on the power and measurability of social media and how to best apply it to their marketing objectives. Harry J. Gold, the agency’s CEO, said about the white paper, “We developed this paper because chiclets are truly the most powerful and most underutilized nuggets of free social media technology out there…they are literally marketing miracles.” He added, “Marketers need to be aware of the content distribution power of these colorful little icons and have a chiclet strategy for all their online marketing activities.”  The whitepaper covers chiclet strategy and tactics by answering a series of questions ranging from what a chiclet is to how they can enhance websites, banners and any online campaign with instant one click viral distribution. Readers will see real examples of exactly how chiclets actually work to easily get content posted in consumer’s Facebook profiles, blogs and Twitter micro-blogs. Ty Velde, Overdrive Interactive’s EVP and Director of Client Services said, “We help companies add social octane to their websites, landing pages, emails, banners, basically everything they do online, with well thought out, measurable social media marketing and chiclet programs.” He went on to say, “Chiclets can turn just a few clicks into thousands of impressions that create lasting links and content placements all over the social web. The results are more traffic, more actions, more leads or revenue and more success for your online marketing programs.” “Chiclets: The Social Glue of The Web,” is just another example of how Overdrive Interactive is demystifying social media and bringing effective, measurable and easy to understand social media marketing strategies and tactics to the marketplace. ### About Overdrive Interactive Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable social media marketing and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive Interactive serves organizations that are seeking a high level of accountability from their agencies with proprietary social media tracking and dashboard technologies that allow companies to track actual leads, revenue and ROI from their social programs. For more information, please visit www.OverdriveInteractive.com. Labels: Social Media, Social Media Marketing, social media measurement, social media monitoring, social media tracking Is Chatroulette A Passing Fad or Potential Opportunity For Brands?The big phenomenon currently making waves on the interwebs right now, Chatroulette, is like Skype on steroids. It’s the newest innovation in live video conferencing. With the recent buzz it’s generated on the USA Today and NYTimes , you may already be familiar with how Chatroulette works. For those who are unaware of the crazed, addicting, and somewhat creepy nature of th  e technology, Chatroulette is a one-to-one webcam and chat service that connects you with anyone in the world (word of advice: Go on Chatroulette at home, it's NSFW). When I say anyone, I really mean anyone. A week ago, my roommates and I went on Chatroulette and had a 30 minute conversion with a couple of girls from Canada, and later in the night we talked about our love for crêpe’s with some people from Paris. Celebrities like Paris Hilton, Ashton Kutcher, and The Jonas Brothers have also been seen to be hopping aboard the Chatroulette bandwagon. It's an intriguing concept to say the least.The traffic to Chatroulette.com has exploded in recent weeks. According to AdAge, traffic doubled in one week from 20,000 to 40,000. Copycats of the service such as Redditroulette and Tinychat are also cropping up. What is the obsession for people over this thing? It’s hard to say. However, if marketers can figure out what is driving people to flock to sites like Chatroulette, they may discover how to market to mass audiences through interactive video conferencing. In his article on AdAge, Matthew Szymczyk says that Chatroulette might lay the groundwork for the future of live video conferencing and streaming. Here are some recent stats he presented that shows how the live conferencing site Ustream is benefiting celebrities, artists, and film studios:
It will be interesting to see if interactive video conferencing will ever become a part of a brands social media strategy. There seems to be some opportunity there. Do you think the technology can help brands reach a mass audience like artists and celebrities do on sites like Ustream? Or do you see it a passing fad or an invasion of privacy? Labels: Marketing, Social Media Marketing, web 2.0 |
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